Telecommunications Company (Client Project, Publicis Sapient)

App Accessibility

Outcomes

  • Annotated designs with accessibility notes.

  • Collaborated with Accessibility and Content Strategy stakeholders to ensure a usable and understandable experience for customers.

  • Hand-off annotated designs to developers.

Role

User Experience (UX) Designer

Timeline

February 2023 to August 2023

Team

2 UX Designers, 2 UI Designers, 1 Content Strategist, and 1 Accessibility Specialist

Tools

Figma

What’s the ask?

Telecommunications company found that a percentage of their customers experience visual or other impairments that impact their ability to use the company’s services. To ensure that customers with a varying range of abilities and disabilities are able to equally access the offered services, Telecommunications company asked the team to refine and package designs in a manner that enable the development to code accessibility into the product. In other words, how might we ensure the app is accessible by individuals who primarily utilize non-visual cues to navigate digital products?

What did I do?

Annotate components.

Through labels, I defined the types and descriptions of components with specific and detailed information. Screen readers speak aloud the information defined here to the customer. Properly identifying components and their contents helps the customer understand the interface they are interacting with, without needing to visually see interface.

Label headings.

I organized the page hierarchy by identifying and labeling the headings on each page. Doing so helps the user process information in the order of significance.

Define the reading order.

I specified the order in which a screen reader reads elements on a page to the user. Correctly and efficiently arranging the reading order helps the user process page contents in a logical manner and associate information with appropriate, corresponding actions.

Handoff annotations.

After completing accessibility annotations for each screen in the app, I handed off the file to the client’s development team, enabling the developers to encode accessibility into the app and allow customers with different abilities to access the app with ease.